What Does 'Adware' Mean?

What is Adware?
Photo by Anthony Rosset on Unsplash

Adware, short for “advertising-supported software,” is a type of software that displays advertisements on a computer or mobile device. It is often bundled with other software and can be difficult to remove once it is installed.

Adware is commonly used to generate revenue for the software developer or publisher by displaying advertisements to users.These advertisements can take many forms, including pop-up windows, banners, or in-text ads. Some adware may also track the user’s browsing activity and use this information to target ads at the user.

Adware is often bundled with other software, such as freeware or shareware, and is installed along with the software when it is downloaded. It could also be installed by tricking the user into clicking on a fake download button or by taking advantage of a browser flaw.

Adware can be annoying and intrusive, as it constantly displays advertisements to the user. It can also slow down the performance of the device as the ads take up resources and processing power.

In some cases, adware may also be used to collect personal information about the user, such as their browsing history or location, which can be shared with third parties without the user’s consent.

To protect against adware, it is important to be cautious when downloading software, as adware is often bundled with other programs. Users should always read the terms and conditions before installing software and be on the lookout for any mention of adware or other unwanted programs.

It is also a good idea to use an antivirus program to scan for and remove adware, as well as to block any unwanted pop-up windows or other forms of advertising.

More information

Adware can be classified into two main categories: legitimate and malicious. Legitimate adware is software that displays advertisements to the user in exchange for providing a service or offering a product for free.

This type of adware is generally not harmful and can be removed easily if the user no longer wants to see the advertisements.

On the other hand, malicious adware is designed to exploit the user’s device and is often bundled with other types of malware, such as viruses or spyware. This type of adware is often difficult to remove and can cause significant harm to the device.

It may also install other unwanted programs, display fake security alerts to trick the user into purchasing fake antivirus software, or redirect the user to malicious websites that can further infect the device.

Adware can also be spread through email attachments or through drive-by downloads, where the user is redirected to a malicious website and the adware is automatically installed on the device. Adware may also try to trick the user into installing it by pretending to be a legitimate update or offering a free service, among other things.

To protect against adware and other types of malware, it is important to follow good cyber hygiene practices, such as keeping the device and its software up-to-date, using strong and unique passwords, and avoiding clicking on links or downloading attachments from unknown sources.

Users should also be cautious when downloading software, as adware is often bundled with other programs, and should always read the terms and conditions before installing any software.

Additionally, users can use an antivirus program to scan for and remove adware, as well as to block any unwanted pop-up windows or other forms of advertising. It is also a good idea to use a firewall to block incoming connections from unknown sources and to use a browser extension that blocks pop-up windows and other unwanted advertisements.

FAQ

Is adware harmful to my computer?

Adware itself is generally not harmful to a computer, as it is designed to display advertisements and does not typically contain malicious code. However, it can be annoying and intrusive, as it constantly displays advertisements to the user, and it can also slow down the performance of the device, as the ads take up resources and processing power.

In some cases, adware may also collect personal information about the user, such as their browsing history or location, which can be shared with third parties without the user’s consent. This can be a privacy concern, as the user may not be aware that their personal information is being collected and shared.

Additionally, adware is often bundled with other types of malware, such as viruses or spyware, which can be harmful to the device. Malicious adware may install other unwanted programs, display fake security alerts to trick the user into purchasing fake antivirus software, or redirect the user to malicious websites that can further infect the device.

Can adware be removed?

Yes, adware can normally be removed from a computer or mobile device. However, the process for removing adware can vary depending on the specific type of adware and how it was installed.

If the adware was installed along with another program, such as freeware or shareware, it may be possible to remove the adware by uninstalling the program through the operating system’s control panel or settings menu. But some adware may not be listed as a separate program and may be bundled with the software, making it more difficult to remove.

In cases where the adware cannot be removed through the control panel or settings menu, it may be necessary to use specialized software to remove it. There are a number of adware removal tools available that can scan for and remove adware from a device. These tools can be downloaded from the internet and run on the device to remove the adware.

Be cautious when downloading and using adware removal tools, as some tools may themselves be malicious or contain additional unwanted software. It is reasonable to research the reputation of the tool and ensure that it comes from a trusted source.

Once the adware has been removed, it is advisable to run a scan with an antivirus program to ensure that the device is free of any other malware or unwanted software.

It is also prudent to keep the device and its software up-to-date and to follow good cyber hygiene practices, such as using strong and unique passwords and avoiding clicking on links or downloading attachments from unknown sources, to prevent future infections.

Can adware spy on you?

Adware can keep track of how a user browses the web and show them ads that are more relevant to them based on this information. However, it is not usually made to spy on the user or collect personal information.

That being said, some adware may collect information about the user’s browsing habits and use this information for targeted advertising purposes. This data collection may be considered a form of tracking and may be a concern for users who value their privacy.

Can adware steal data?

Yes, it is possible for adware to steal data. While adware is not inherently malicious, it can potentially be used to steal data by tracking a user’s online activities and collecting information about their browsing habits, search queries, and other personal information. This data can then be sold to third parties or used for targeted advertising.

How do hackers use adware?

Hackers may use adware to generate revenue by displaying ads on a victim’s device without their consent. Adware can be spread in a number of ways, such as by downloading software that is already infected, going to websites that are already infected, or using “drive-by” downloads.